Executive Summary

Many mid-to-large enterprises run fragmented or annual purple-team exercises that leave red and blue teams disconnected, produce one-off findings, and fail to continuously validate detections and controls; security operations, purple teams, and CISOs increasingly struggle to prove persistent coverage across evolving telemetry. Roughly 200,000 mid-to-large organizations face this problem, resulting in blind spots, slow remediation cycles, and poor benchmarking of progress. You could build a SaaS platform that automates the purple-team lifecycle: a curated library of MITRE ATT&CK–mapped playbooks, attack-emulation engines, connectors to major EDR/SIEM telemetry, continuous test scheduling, reproducible evidence capture and scoring, and remediation orchestration. Offer a $30K ACV entry tier for continuous validation customers plus optional managed services to accelerate playbook calibration and reduce onboarding friction. The timing is favorable because organizations are shifting from annual pen tests to continuous validation, ATT&CK is becoming a common lingua franca, and richer, exportable EDR/SIEM telemetry makes automated, reproducible detection testing feasible; together these trends underpin a $6.0B TAM (200,000 x $30K) and align with a high Market Score (92/100) and Revenue Potential (94/100). Regulatory pressure and demand for measurable security ROI mean buyers will pay for frequent, auditable assurance rather than episodic reports. To stand out, prioritize high-fidelity ATT&CK playbooks, deep two-way telemetry integrations that validate detection and response, and a transparent scoring model tied to customer KPIs—these create defensibility beyond basic scripting. Be honest about the challenges: competition is medium, there’s significant engineering and integration work, vendor partnerships and legal/safety controls are needed for live emulation, and success will require excellent content, execution, and early reference customers.

Market Opportunity

Fragmented purple-team exercises — automate lifecycle with continuous validation targets a $6.0B = 200,000 mid-to-large enterprises x $30K ACV total addressable market with medium saturation and a year-over-year growth rate of 14% CAGR for security testing/validation tooling; purple-team automation growing faster as enterprises prioritize continuous validation.

Key trends driving demand: Shift to continuous-validation -- organizations move from annual pen tests to ongoing security validation and posture management.; Standardization on ATT&CK -- vendors and teams use MITRE ATT&CK as lingua franca, enabling reusable playbooks and benchmarking.; EDR/SIEM telemetry maturity -- richer, exportable telemetry makes automated validation and reproducible detection testing possible.; AI-driven orchestration -- ML/LLMs accelerate generation of realistic adversary scenarios and automate triage and remediation suggestions..

Key competitors include AttackIQ, Cymulate, SafeBreach, MITRE Caldera (open-source), In-house scripts + SIEM/EDR workflows (adjacent workaround).

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Fragmented purple-team exercises — automate lifecycle with continuous validation

Executive Summary

Market Validation

Market Opportunity

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