Franchise multi-location SMS platform — centralized messaging, local control

Franchise multi-location SMS platform — centralized messaging, local control targets a $8.0B = 500,000 franchise locations x $1,600 ACV total addressable market with medium saturation and a year-over-year growth rate of 15% YoY SMS/omnichannel growth for small & local businesses.

Key trends driving demand: SMS ROI -- Brands prefer SMS for conversion and high open rates, driving spend reallocation from email.; Localization -- Franchises need centrally governed but locally tailored communications to protect brand and relevance.; AI-personalization -- LLMs make scalable, compliant personalized messaging possible across large location sets.; Consent & Privacy -- Stricter rules make centralized consent management a must-have capability.; Omnichannel consolidation -- Brands consolidate vendors (messaging, review management, CRM) to reduce operational overhead..