Free developer-facing company enrichment API to replace paid Clearbit tier

Free developer-facing company enrichment API to replace paid Clearbit tier targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (estimated) based on growth in martech, data-as-a-service and adoption of enrichment APIs (industry reports 2023-2025).

Key trends driving demand: Developer-first tooling — More teams prefer API-first services with SDKs and clear pricing, creating a distribution channel through product adoption.; Shift to usage-based and pay-as-you-go pricing — Companies prefer predictable, low-friction pricing for experimentation before converting to paid plans.; Open data and public registries — Improved public datasets and easier access to company registries reduce barrier to build higher-quality enrichment at lower cost.; AI-powered entity resolution — Advances in ML reduce false positives and accelerate normalization, enabling smaller teams to match accuracy from larger incumbents..