Executive Summary

Many product, growth, and revenue teams pay for expensive company enrichment services like Clearbit but face opaque pricing, high cost-per-match, and onboarding friction that blocks experimentation and product-led adoption. Developers in startups and mid-market companies especially need a low-friction, predictable API to enrich company data during prototyping and at scale. Build a developer-first company enrichment API that offers a generous free tier to replace paid Clearbit tiers, simple HTTP endpoints and open-source SDKs, plus clear usage-based pay-as-you-go pricing and optional premium features (higher match accuracy, SLAs) for conversion. Focus on fast onboarding, great docs, and predictable limits that let teams try before they buy. This is a timely opportunity in a $6.0B market (2M businesses × $3K ACV) with a market score of 88/100 and revenue potential 82/100, driven by trends toward API-first tooling, usage-based pricing, and better access to public registries that reduce data acquisition cost. Product-led distribution could drive low-cost customer acquisition and pull customers away from paid tiers. You can stand out by obsessing over developer experience, transparent pricing, and leveraging public datasets and smart matching to undercut incumbents on price while maintaining quality. The main challenges are maintaining data quality and coverage at scale, managing legal/licensing risk, and fending off incumbent responses—if you can solve those, the economics and distribution look attractive.

Market Opportunity

Free developer-facing company enrichment API to replace paid Clearbit tier targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (estimated) based on growth in martech, data-as-a-service and adoption of enrichment APIs (industry reports 2023-2025).

Key trends driving demand: Developer-first tooling — More teams prefer API-first services with SDKs and clear pricing, creating a distribution channel through product adoption.; Shift to usage-based and pay-as-you-go pricing — Companies prefer predictable, low-friction pricing for experimentation before converting to paid plans.; Open data and public registries — Improved public datasets and easier access to company registries reduce barrier to build higher-quality enrichment at lower cost.; AI-powered entity resolution — Advances in ML reduce false positives and accelerate normalization, enabling smaller teams to match accuracy from larger incumbents..

Key competitors include Breeze Intelligence (formerly Clearbit), Apollo.io, ZoomInfo.

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Free developer-facing company enrichment API to replace paid Clearbit tier

Executive Summary

Market Validation

Market Opportunity

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