Help employees start timers and categorize tasks automatically

Help employees start timers and categorize tasks automatically targets a $6.0B = 2M businesses × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 8-12% YoY — time tracking and workforce management market growth (source: MarketsandMarkets 2024).

Key trends driving demand: Remote and hybrid work increases demand for accurate, auditable time data — this creates demand for better employee-facing time tracking UX.; AI-enabled classification of short text and activity context now allows automatic task tagging — this enables products that reduce manual entry.; Increasing focus on payroll accuracy and contractor billing pushes companies to improve time-tracking hygiene — vendors that reduce errors win adoption.; Platform fragmentation means teams already using Hubstaff/Toggl/Clockify prefer add-ons rather than migrating — integrations are a go-to-market advantage..