Help engineers optimize queries and prevent DB performance issues

Help engineers optimize queries and prevent DB performance issues targets a $6.0B = 5M businesses running production databases × $1.2K ACV average for DB performance tooling total addressable market with medium saturation and a year-over-year growth rate of 12% — estimated growth for DB observability and AIOps market based on increased cloud DB spend and adoption of managed DBs (industry reports 2022-2024).

Key trends driving demand: Cloud database adoption is increasing — more workloads move to managed DBs, creating a larger pool of teams who need performance tooling.; Rising cloud spend and FinOps focus — engineering leaders seek tools that reduce DB costs, making cost-impact recommendations valuable.; AIOps and model-assisted operations are maturing — smaller models and embeddings enable practical query-analysis automation without heavy ML ops.; Providers expose richer telemetry APIs — cloud vendors now share explain plans and performance metrics, enabling deeper third-party integrations..