Help gym owners automate operations and member lifecycle management

Help gym owners automate operations and member lifecycle management targets a $1.2B = 500,000 fitness businesses (gyms, studios, independent trainers) × $2,400 ACV total addressable market with medium saturation and a year-over-year growth rate of 18-22% YoY — driven by increasing fitness adoption, studio growth and digitalization in India (source: IHRSA global trends, local market reports).

Key trends driving demand: Rise of boutique studios and micro-gyms — creates demand for lightweight, class-oriented scheduling and CRM tools for small operators.; Mobile-first adoption and UPI payments — lowers friction for subscription billing and recurring payments for SMBs.; Shift from discovery marketplaces to direct memberships — owners want tools that improve retention and reduce marketplace commission dependency.; AI-enabled retention and scheduling — predictive analytics for churn and automated re-engagement materially improve LTV for studios that adopt these features..