Market Opportunity
Help homeowners size solar+battery and pick the lowest-cost tariff targets a $9.6B = 20M target households × $480 average yearly advisory/lead/license revenue total addressable market with medium saturation and a year-over-year growth rate of 15-20% YoY — based on residential solar + battery adoption and tariff innovation (sources: IEA, Wood Mackenzie).
Key trends driving demand: Electrification of transport and heating is increasing household electricity demand, creating a larger addressable market for combined solar, battery and tariff optimization.; Retail electricity pricing is moving toward time-of-use and dynamic structures, which makes monthly-bill-focused calculators obsolete and increases demand for hourly simulation tools.; Smart meter rollouts and IoT telemetry make it feasible to run personalized simulations at scale and automate tariff switching or battery dispatch recommendations..
Key competitors include EnergySage, Octopus Energy / Kraken-powered tools, Uswitch / Compare the Market / MoneySuperMarket.
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