Executive Summary

Many homeowners and renters struggle to translate inspiration images into a coherent, buyable room—decision paralysis, mismatched scales, and uncertain color/material choices lead to wasted time, returns, and incremental renovation spend. This affects a large addressable base: roughly 100 million households globally that already spend about $2,000 per year on design, furniture and small renovations, creating a $200 billion market. You could build a mobile-first platform that delivers curated AI-generated interior concepts tailored to a user’s room photos, with instant iterations, AR in-room previews, and shoppable links to integrated DTC furniture and local trades. Generative-AI now produces higher-fidelity visuals at far lower cost, AR and 3D previews are expected by consumers before big purchases, and DTC furniture makes seamless commerce and faster fulfillment practical—together justifying the market Score of 90/100 and Revenue Potential 88/100. Even a modest 1% penetration of the 100M-household base (1M customers) at current average spend would imply roughly $2 billion in annual gross merchandise value. To stand out, focus on curated, human-in-the-loop design templates and strict quality controls so AI outputs feel like professional designs, plus exclusive partnerships with DTC brands and AR SDK providers to reduce returns and improve conversion. Strengths include a large, proven spend pool and declining cost of realistic visuals; challenges are nontrivial—scaling high-quality curation, integrating supply chains and fulfillment, managing CAC, and defending against medium-level competition—so early investment should prioritize designer talent, retail partnerships, and a frictionless AR-shopping UX.

Market Opportunity

Help homeowners visualize and buy curated AI-generated interior designs targets a $200.0B = 100M households globally x $2,000/year on design + furniture + small renovations (services + retail spend) total addressable market with medium saturation and a year-over-year growth rate of 8% (home improvement + e-commerce furniture combined growth).

Key trends driving demand: Generative-AI visuals -- higher-fidelity, lower-cost design renderings enable instant concepts and iteration.; AR & mobile 3D -- consumers expect in-room previews before buying large furniture items, reducing returns.; DTC furniture growth -- brands are easier to integrate for shoppable experiences and faster fulfillment.; Remote-first services -- consumers are comfortable buying services digitally, increasing adoption of online design..

Key competitors include Modsy, Havenly, Houzz, Planner 5D, IKEA Place (adjacent).

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Help homeowners visualize and buy curated AI-generated interior designs

Executive Summary

Market Validation

Market Opportunity

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