Executive Summary

Independent travel advisors (≈200,000 professionals) struggle to efficiently create, price and book bespoke holiday packages because supplier inventory is fragmented, proposal creation is manual, and commission/payment handling is clunky—many still rely on spreadsheets to manage roughly $30,000 in bookings they influence each year. This friction wastes time and leaves revenue on the table for advisors trying to scale personalized services. Build a B2B SaaS platform that aggregates supplier APIs, automates commission and payment flows, includes a lightweight CRM, and offers AI-assisted itinerary and proposal generation in a white-label advisor portal. The product would provide real-time pricing/availability, one-click booking workflows, and polished client-facing materials to reduce advisor time-to-service and increase conversion rates. The addressable market is about $6.0B (200k advisors × $30k influence), and current trends—rising demand for personalization, more suppliers exposing APIs, and mature LLMs for content—make this a timely opportunity with a medium competitive landscape. Capturing even 5–10% of advisors with a subscription plus transaction fees could produce meaningful recurring revenue. You can differentiate by combining reliable API aggregation, built-in commission facilitation, and AI-driven itineraries—features that few competitors package end-to-end—while focusing on UX and quick advisor onboarding. Key challenges are supplier API fragmentation, advisor trust/adoption, and operational complexity of payments, but a focused MVP with strategic partnerships can mitigate these and make the idea worth testing.

Market Opportunity

Help independent travel agents create and sell tailored holiday packages targets a $6.0B = 200,000 independent travel advisors × $30,000 average annual managed-bookings value influenced per advisor (platform capture, commission facilitation, and software services) total addressable market with medium saturation and a year-over-year growth rate of 8% YoY growth in travel technology services and advisor tools (estimates aligned with Phocuswright/Statista leisure travel tech growth).

Key trends driving demand: Personalization demand — travelers increasingly prefer bespoke itineraries which increases demand for independent advisors who can craft unique experiences.; API-enabled suppliers — more hotels, experiences and tour operators expose APIs or affiliate programs, making programmatic booking and rate-checking realistic.; AI-assisted content and planning — large language models can rapidly draft itineraries, client communication and marketing copy, reducing time-to-service for advisors.; Fragmentation of distribution — travelers distrust large OTAs for curated travel, creating opportunity for trusted advisor-led bookings..

Key competitors include Travefy, Nexion (host agency), TravelJoy.

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Help independent travel agents create and sell tailored holiday packages

Executive Summary

Market Validation

Market Opportunity

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