Executive Summary

Non-technical founders routinely struggle to translate product ideas into actionable engineering work: poorly written specs, ambiguous acceptance criteria, and unreliable vendors lead to long discovery cycles, rework, and wasted budgets. This pain is acute for solo founders and small teams, often costing them the typical project ACV of $25K and months of delay. Build a productized platform that generates AI-driven, testable specifications and standardized acceptance criteria, then pairs those briefs with a vetted delivery marketplace offering hybrid no-code/engineering playbooks and fixed-price, outcome-guaranteed delivery. The service would compress discovery from weeks to days, convert specs to executable acceptance tests, and present transparent SLAs so non-technical founders can buy with confidence. The market is large and timely: about 2M small businesses spending an average $25K per app equals a $50B addressable market, with a market score of 88/100 and revenue potential score of 86/100. Macro trends—improving AI spec accuracy, maturing no-code platforms, and greater willingness to outsource product management—make buyer readiness and willingness to pay high right now. Competitive differentiation comes from combining three hard-to-copy assets: high-quality AI-to-spec tooling, a curated vendor network with outcome guarantees, and operational playbooks that push no-code where appropriate. The key challenges are sourcing and retaining a reliable delivery pool, enforcing consistent quality at scale, and absorbing initial CAC, but if you solve those the unit economics and founder value proposition look compelling.

Market Opportunity

Help non‑technical founders get apps built: spec + vetted delivery targets a $50.0B = 2M businesses × $25K average project ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (Source: combined low-code/no-code and freelance/software outsourcing market growth estimates, e.g., Grand View Research / Forrester summaries).

Key trends driving demand: AI-generated specifications and acceptance criteria are becoming accurate enough to shorten discovery cycles — this reduces the time and cost to create actionable project briefs.; No-code and low-code maturity mean many simpler products can be delivered faster, increasing demand for hybrid playbooks that combine templates with engineering.; Founders are outsourcing more product management and ops work to marketplaces and services that provide outcome guarantees — that increases willingness to pay for productized delivery.; Remote freelance supply continues to scale globally which keeps marginal delivery costs competitive while increasing the need for curated, quality‑assured marketplaces..

Key competitors include Builder.ai, Upwork, Webflow.

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Help non‑technical founders get apps built: spec + vetted delivery

Executive Summary

Market Validation

Market Opportunity

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