Help NYC parents find vetted, available child care fast

Help NYC parents find vetted, available child care fast targets a $4.5B = 300K kids × $15K annual childcare spend total addressable market with medium saturation and a year-over-year growth rate of 7% YoY growth in childcare-tech and local care marketplaces (Source: industry analyst reports & CB Insights estimates, 2023-2024).

Key trends driving demand: Urban childcare shortages — continued supply constraints in cities make tools that surface openings and manage waitlists highly valuable.; Digitization of subsidy and enrollment systems — municipal moves to digital enrollment create integration opportunities that improve conversion.; Parents expect app-first experiences — convenience, real-time availability, and transparent reviews drive faster decisions and willingness to pay for on-demand features..