Help people set screen boundaries, curate feeds, and regain calm

Help people set screen boundaries, curate feeds, and regain calm targets a $9.6B = 200M social-media-active users × $48 ACV (global addressable who would pay for wellbeing tools annually) total addressable market with medium saturation and a year-over-year growth rate of 7% CAGR for digital mental health and wellbeing tools to 2028 (source: Grand View Research and allied digital wellbeing market reports).

Key trends driving demand: Rising consumer demand for digital wellbeing — users increasingly search for ways to reduce social media harm, creating demand for products that promise measurable calm and improved focus.; Platform and regulatory scrutiny of social media harms — increased attention makes third-party wellbeing tools more socially and commercially acceptable.; AI-enabled personalization is now feasible — affordable models let apps summarize feeds, surface low-harm content, and tailor nudges at scale, improving product effectiveness.; Employers and schools are investing in digital wellbeing — company wellness budgets and EAPs are potential early B2B channels for distribution..