Executive Summary

Many people are overwhelmed by endless social feeds, intrusive notifications, and the anxiety or lost focus that comes from unbounded screen time; this is a broad consumer pain affecting an addressable base of roughly 200 million social-media-active users. Everyday users, knowledge workers, and parents are actively looking for ways to set boundaries and reduce harm, yet existing tools are often ineffective, too blunt, or fail to show measurable benefit. You could build a subscription product with device and browser integrations that lets users set screen boundaries, auto-curate and summarize feeds for low-harm content, and deliver personalized AI-driven nudges or timed lockouts—paired with simple metrics that show "calm" and focus improvements. With affordable models enabling scalable personalization, a $48 annual ACV per user provides a clear monetization lever. The timing is attractive: a $9.6B addressable market, rising consumer demand for digital wellbeing, greater platform and regulatory scrutiny, and commodity AI make both demand and technical feasibility align now. To win you must demonstrate measurable outcomes (reduced time in harmful content, improved focus), invest in privacy-first data handling and feed-quality models, and pursue partnerships to overcome data-access limits; competition is medium, so product efficacy and low-cost acquisition will be the deciding factors. Key challenges are platform cooperation, proving efficacy, and customer acquisition, but with focused experiments prioritizing measurable behavior change this idea has real commercial legs.

Market Opportunity

Help people set screen boundaries, curate feeds, and regain calm targets a $9.6B = 200M social-media-active users × $48 ACV (global addressable who would pay for wellbeing tools annually) total addressable market with medium saturation and a year-over-year growth rate of 7% CAGR for digital mental health and wellbeing tools to 2028 (source: Grand View Research and allied digital wellbeing market reports).

Key trends driving demand: Rising consumer demand for digital wellbeing — users increasingly search for ways to reduce social media harm, creating demand for products that promise measurable calm and improved focus.; Platform and regulatory scrutiny of social media harms — increased attention makes third-party wellbeing tools more socially and commercially acceptable.; AI-enabled personalization is now feasible — affordable models let apps summarize feeds, surface low-harm content, and tailor nudges at scale, improving product effectiveness.; Employers and schools are investing in digital wellbeing — company wellness budgets and EAPs are potential early B2B channels for distribution..

Key competitors include Freedom, Opal, Daywise.

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Help people set screen boundaries, curate feeds, and regain calm

Executive Summary

Market Validation

Market Opportunity

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