Help prop firm traders pass challenges - tracking, analytics, coaching

Help prop firm traders pass challenges - tracking, analytics, coaching targets a $1.20B = 3.0M active retail traders who could consider prop-firm programs x $400 ACV. Rationale: broad retail day trader population globally, low per-user price point for consumer SaaS. total addressable market with medium saturation and a year-over-year growth rate of 12% estimated annual growth in retail prop trading interest and funded-account services driven by remote retail trading expansion and more funded account offerings.

Key trends driving demand: Prop-firm proliferation -- more funded-account programs increase demand for prep tools and standardized challenge-tracking.; Community-driven onboarding -- Reddit and Discord concentrate novice traders, lowering customer acquisition cost through organic channels.; Recurring challenge attempts -- traders retry challenges frequently, creating a high-frequency subscription use case.; Better data access -- broker APIs and trade-export formats make automated analytics and rule-checking feasible for small teams..