Help readers finish books by promoting short, repeatable sessions

Help readers finish books by promoting short, repeatable sessions targets a $2.4B = 100M regular book buyers × $24 ARPU per year (small subscription for habit apps) total addressable market with medium saturation and a year-over-year growth rate of 5-8% annual growth for mobile wellbeing and habit subscription categories (source: app store subscription growth reports and wellness app market analyses).

Key trends driving demand: Micro-habits and microlearning are gaining traction — users prefer short sessions which increases the relevance of apps optimized for brief, repeatable interactions.; Privacy-first consumer apps are more discoverable and favored by a subset of paying users — this creates an opening for ad-free, local-first reading tools.; Subscription fatigue is encouraging apps to offer high perceived value at low price points — small recurring fees for clear outcomes (finish more books) are viable.; Mobile-first wellbeing and productivity categories are maturing — users increasingly accept in-app purchases for habit improvement..