Help SMBs automate email, SMS and simple marketing workflows with AI

Help SMBs automate email, SMS and simple marketing workflows with AI targets a $12.0B = 10M small-businesses × $1.2K ACV (annual subscription + SMS usage average) total addressable market with high saturation and a year-over-year growth rate of 12% YoY (industry estimates for marketing automation and email/SMS channels; source: aggregated MarTech market reports).

Key trends driving demand: AI-assisted content and optimization are reducing time-to-launch for campaigns and lowering the skill barrier for SMB marketers — this enables new entrants that emphasize quick ROI.; SMS and mobile-first messaging adoption is rising for direct response and cart recovery use-cases — offering an opportunity to bundle SMS with email for higher conversion.; Privacy shifts (cookie deprecation and third-party tracking limits) are increasing the value of first-party email lists and direct channels, raising demand for owned-channel automation.; Creator and subscription commerce growth is creating demand for affordable, creator-friendly marketing stacks that include newsletters, automation, and payment integrations..