Help SMBs automate repetitive tasks with guided Make.com templates

Help SMBs automate repetitive tasks with guided Make.com templates targets a $18.0B = 6M SMBs × $3K ACV for workflow automation and implementation services globally total addressable market with high saturation and a year-over-year growth rate of 12% YoY — estimated growth for the no-code automation and integration market (industry analyst composite, 2023-2024).

Key trends driving demand: No-code adoption is rising among SMBs as platforms reduce technical barriers — this creates demand for ready-made templates and guided onboarding.; AI-assisted mapping and code generation speed up template creation and personalization — this lowers delivery costs and enables productized services.; Shift to remote and distributed teams increases reliance on automated handoffs and triggers, making automation templates an operational necessity.; Marketplaces for SaaS extensions and templates are maturing, enabling third-party sellers to monetize niche workflows.; APIs and webhook support are becoming standard across SaaS apps, simplifying connector reliability and reducing engineering effort for template creators..