Help SMBs convert WhatsApp chats into CRM records and automate sales workflows

Help SMBs convert WhatsApp chats into CRM records and automate sales workflows targets a $6.0B = 10M businesses × $600 ACV for WhatsApp-first CRM and messaging automation globally (conservative CRM+messaging slice) total addressable market with medium saturation and a year-over-year growth rate of 15% YoY — messaging commerce and conversational CRM adoption are growing (industry aggregates from Gartner and IDC estimates, 2023-24).

Key trends driving demand: Messaging-first commerce — SMBs increasingly prefer WhatsApp and other messaging channels as primary sales channels, creating demand for CRM attachments.; API access democratization — WhatsApp Business API availability and channel providers have made integration easier and more reliable for third-party tools.; AI for conversation intelligence — new models enable low-cost intent extraction, response generation and lead scoring, which reduces manual effort and increases automation ROI.; Localization matters — language support and local payment integrations significantly improve conversion rates in emerging markets..