Executive Summary

Startups and small businesses are frequently blocked from selling to larger customers because they lack SOC 2 attestations, and the readiness and evidence collection process today is manual, slow, and often costs thousands to tens of thousands of dollars in professional fees and engineering time. This pain is widespread among an addressable pool of roughly 250,000 businesses reportedly representing a $1.5B annual market at an average $6K ACV. You could build an automated SOC 2 readiness and continuous monitoring platform that maps controls to event-driven evidence collection via deep integrations (cloud providers, identity, logging, change management) and packages pre-configured control libraries and auditor-friendly evidence reports. A low-cost subscription tier aimed at startups, plus optional managed validation for audit time, would compress time-to-attestation and minimize human lift. The market looks attractive now because procurement standardization is creating recurring demand for vendor attestations, and automation-first tooling is lowering marginal cost for evidence collection; the underlying addressable market and revenue potential scores are strong. At the same time, price sensitivity among SMBs means you must hit a clear low-cost value point to win volume. You can differentiate by automating deep connectors and event-driven evidence so teams don’t hire consultants, and by optimizing outputs specifically for auditors to reduce cyclical friction. Be upfront that competition is high and the main execution risks are building and maintaining robust integrations, proving security and auditability, and establishing trust with auditors and buyers.

Market Opportunity

Help startups pass SOC 2 audits affordably via automated controls and evidence targets a $1.5B = 250,000 businesses × $6K average ACV per year for SOC 2 readiness and monitoring total addressable market with high saturation and a year-over-year growth rate of 12% YoY (industry estimates reflecting growing vendor security requirements and procurement policies).

Key trends driving demand: Procurement standardization — more enterprise buyers require SOC 2 as a default, creating recurring demand for vendor attestations.; Automation-first tooling — integrations and event-driven evidence collection reduce human work and time-to-attestation, favoring products that can automate deep connectors.; Price sensitivity among startups — many SMBs need compliance but cannot afford high monthly fees, opening opportunity for low-cost automated offerings.; Consolidation of compliance stacks — buyers prefer a single pane for multiple frameworks (SOC 2, ISO, HIPAA), enabling cross-sell opportunities for a platform that starts with SOC 2..

Key competitors include Vanta, Drata, Secureframe.

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Help startups pass SOC 2 audits affordably via automated controls and evidence

Executive Summary

Market Validation

Market Opportunity

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