Help travel agencies automate bookings, CRM, and storefronts

Help travel agencies automate bookings, CRM, and storefronts targets a $5.0B = 250,000 travel agencies & operators × $20K annual software spend total addressable market with high saturation and a year-over-year growth rate of 8% YoY (industry reports and travel-tech recovery trends post-COVID).

Key trends driving demand: API-first supplier and booking connectivity — easier to integrate diverse inventory which lowers time-to-market for new platforms.; AI-driven personalization and itinerary automation — creates competitive features for automated quotes, upsells, and faster customer service.; Shift to SaaS and cloud-native tools by SMBs — small agencies prefer hosted solutions with predictable subscription pricing and faster onboarding.; Consolidation of fragmented tooling — agencies want single-pane solutions (CRM + booking + payments) to reduce manual reconciliation..