Help travel agencies automate bookings, customer relationships, and reporting

Help travel agencies automate bookings, customer relationships, and reporting targets a $4.5B = 150,000 travel agencies, tour operators and SMB TMCs × $30,000 ACV (annualized value of booking platform, supplier integrations and services) total addressable market with high saturation and a year-over-year growth rate of 8-10% CAGR (Source: Phocuswright and Statista estimates for travel technology and booking platforms).

Key trends driving demand: API-first supplier distribution — more suppliers expose APIs which makes it possible to build modern adapter-based booking engines and reduces dependency on legacy GDS-only flows.; AI-driven automation — natural language quoting, auto-itinerary generation, and automated reconciliation reduce manual work and speed response times, increasing agency productivity.; Shift to remote and hybrid operations — agencies need cloud-native tools for distributed teams, enabling faster adoption of SaaS.; Growing demand for packaged experiences — operators want turnkey tooling to build dynamic packages combining flights, transfers, tours and activities which creates demand for integrated CRM+booking solutions..