Market Opportunity
Hourly-staff clocking errors and payroll friction — guided onboarding + automation targets a $6.0B = 2M hourly-first small businesses × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 8% YoY (HR/workforce management and time-tracking software CAGR ~8% in recent industry estimates).
Key trends driving demand: Trend — SMBs continue to digitize hourly operations and expect mobile-first, low-touch onboarding which creates demand for guided setup products.; Trend — Increased regulatory scrutiny around overtime and break rules pushes SMBs to adopt automated validation to reduce compliance risk.; Trend — Growth of integrations across POS, payroll, and scheduling ecosystems creates opportunities for middleware that ensures clean handoffs and fewer payroll exceptions.; Trend — AI-based interactive help and automation reduce the marginal cost of personalized onboarding and troubleshooting, enabling scale..
Key competitors include Homebase, When I Work, Gusto (Time & Payroll adjacent), YouTube creators & consultants.