Hyperlocal coupon platform for small-town shops using Next.js and Firebase

Hyperlocal coupon platform for small-town shops using Next.js and Firebase targets a $3.6B = 12M small retail outlets x $300/yr average local marketing spend (total addressable local ad/offer budgets) total addressable market with medium saturation and a year-over-year growth rate of 12% annual growth in digitization of local retail and mobile marketing budgets.

Key trends driving demand: UPI and mobile payments -- enable digital coupon redemption and instant settlement for small merchants which lowers redemption friction; WhatsApp-first communications -- merchants and customers already use WhatsApp, enabling low-cost distribution and virality; Serverless web stacks -- Next.js and Firebase reduce build and hosting cost, enabling rapid localised deployment and iteration.