Market Opportunity
Identify forgotten SaaS subscriptions and automate cancellations targets a $24.0B = 20M SMBs × $1.2K ACV (annual average spend per business on SaaS optimization and subscription tools) total addressable market with medium saturation and a year-over-year growth rate of 10-12% YoY growth in SaaS spend and subscription management demand (industry reports from Forrester/IDC on SaaS market expansion and fintech SMB tooling growth).
Key trends driving demand: Proliferation of niche SaaS — more specialized tools per company increases recurring-charge noise and creates opportunity for consolidation tools.; Open banking and mature card APIs — easier, safer access to transaction feeds lowers engineering barriers to building subscription analytics.; Shift to self-serve finance tooling — SMBs prefer self-service cost control tools to expensive procurement solutions, creating a product-led growth path.; AI-enabled merchant classification — modern ML models significantly improve identification of recurring SaaS charges despite vendor name variations, raising accuracy of audits..
Key competitors include Rocket Money (formerly Truebill), Trim, Zylo, G2 Track (formerly Siftery Track).