Improve a data-driven football predictions app to scale paid subscriptions

Improve a data-driven football predictions app to scale paid subscriptions targets a $4.5B = 30M paying users interested in premium predictive tools × $150 ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY (sports betting and consumer gambling tools growth, multiple market reports combined including Grand View Research and H2 2023 industry estimates).

Key trends driving demand: Mainstreaming of sports betting — legalization and cultural acceptance in more markets increases the pool of potential paying users for analytics.; Data democratization — richer football data (xG, player tracking) is available to smaller teams, enabling more accurate consumer-facing models.; AI-generated content and narratives — automated match previews and explainable models improve conversion by telling the story behind picks..