Improve ad performance by generating and optimizing personalized creatives

Improve ad performance by generating and optimizing personalized creatives targets a $6.0B = 5M advertisers × $1.2K ACV total addressable market with high saturation and a year-over-year growth rate of 12% YoY (based on digital ad tech and martech growth estimates, e.g., eMarketer/IAB trend analysis 2024).

Key trends driving demand: Models are increasingly multimodal — high-quality image and short-video generation makes platform-native creative production faster.; Ad platforms favor performance and relevance — creative that better matches audience intent can materially lower CPA, creating demand for optimization tools.; Marketers demand automation plus accountability — they want tools that both produce assets and prove performance through experiments.; Agencies and SMBs are under pressure to scale personalized creatives, which creates demand for template-driven, brand-safe automation..