Improve cheerleaders' technique using AI video analysis and coaching guidance

Improve cheerleaders' technique using AI video analysis and coaching guidance targets a $360M = 3,000,000 cheer participants × $120 ACV (consumer & club subscriptions averaged across markets) total addressable market with medium saturation and a year-over-year growth rate of 8% YoY — derived from growth in youth sports tech and AI coaching adoption (industry reports and sports tech trend analysis, 2022-2024).

Key trends driving demand: AI and computer vision accuracy have improved, making automated movement analysis viable for non-experts — this enables low-cost technique feedback at scale.; Mobile-first training and short-form video sharing by athletes is increasing discovery and social-driven organic growth for training apps.; Clubs and parents are willing to pay for tools that demonstrably accelerate skill progression and reduce private lesson costs.; Sports tech vendors are expanding from team enterprise products into prosumer consumer offerings, making a consumer+club hybrid go-to-market feasible..