Improve product activation by customizing and optimizing onboarding flows

Improve product activation by customizing and optimizing onboarding flows targets a $6.0B = 100,000 product-led companies × $60K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY estimated for digital adoption/product analytics space — driven by increased product-led growth investment and experimentation demand (industry analyses from market research and vendor reports)..

Key trends driving demand: Product-led growth — more companies focus on activation and retention, increasing demand for onboarding optimization tools that tie directly to conversion metrics.; AI-assisted product analytics — improvements in LLMs and behavioral models make it practical to auto-generate experiment ideas and prioritized fixes from usage data.; Client-side SDKs and micro front-end patterns — these make embedding and iterating in-app experiences faster, lowering implementation friction.; Shift from static tours to outcome-driven experimentation — companies want measurable lift from onboarding investments rather than static flows..