Improve SaaS signup activation by fixing email deliverability

Improve SaaS signup activation by fixing email deliverability targets a $2.4B = 4M businesses sending transactional email x $50/mo x 12. Rationale: millions of SMBs and startups globally send transactional emails (confirmations, password resets) and could pay a modest fee for reliable inbox placement and monitoring. total addressable market with medium saturation and a year-over-year growth rate of 10%+ driven by growth in SaaS usage, increased attention to retention metrics, and rising cost of user acquisition..

Key trends driving demand: Stricter ISP filtering -- inbox providers increasingly use reputation and authentication signals, raising the bar for deliverability.; Separation of transactional and marketing streams -- best practice adoption is growing, creating demand for automated segregation tools.; Rise of observability for email -- teams expect continuous monitoring and root cause analysis similar to app observability.; Higher acquisition costs -- makes each failed confirmation more valuable to recover, increasing willingness to pay..