Improve top-of-funnel signup quality for paid ads with proactive scoring

Improve top-of-funnel signup quality for paid ads with proactive scoring targets a $3.0B = 500k businesses that run paid acquisition x $6K ACV total addressable market with medium saturation and a year-over-year growth rate of 15-25% annual growth driven by rising ad spend and fraud sophistication.

Key trends driving demand: Ad spend growth by smaller SaaS and direct-to-consumer brands -- more buyers are running paid acquisition, increasing exposure to low-quality traffic.; Shift from raw signups to activation-based metrics -- teams care about downstream behavior, creating demand for early quality signals.; Ad fraud and bot sophistication increasing -- legacy CAPTCHAs are less effective and create friction, opening space for smarter scoring.; Server-side tracking and conversion APIs adoption -- platforms like Google and Meta accept enriched conversion payloads for better attribution and signal sharing..