Increase ad viewability by rewarding viewers with sweepstakes-based cash prizes

Increase ad viewability by rewarding viewers with sweepstakes-based cash prizes targets a $180B = 18M advertisers × $10K average annual video/ad-engagement spend (proxy for global digital video/ad-engagement market) total addressable market with medium saturation and a year-over-year growth rate of 8% YoY — estimated growth for digital video ad spend and rewarded/ad-engagement channels (source: industry reports and Statista/eMarketer estimates).

Key trends driving demand: Attention-first measurement — advertisers are prioritizing viewability and engagement metrics over raw impressions, creating demand for verified-attention products.; Rewarded engagement acceptance — consumers already accept reward mechanics in apps and gaming, lowering friction for sweepstakes-style ad experiences.; Privacy and cookieless targeting — as third-party tracking declines, brands are investing in first-party, permissioned engagement channels where users opt into experiences.; Shift to performance-based guarantees — advertisers increasingly pay premiums for guaranteed outcomes (viewability, completion), not just inventory..