Market Opportunity
Increase agency exit value by quantifying & optimizing retainer LTV targets a $4.8B = 1.2M software/IT agencies globally x $4K ACV (SaaS + services & advisory) total addressable market with medium saturation and a year-over-year growth rate of 15% (SaaS tools for agencies and M&A marketplace activity).
Key trends driving demand: Subscriptionization -- more agencies run retainer-based revenue, making LTV-driven valuation tangible for buyers.; Owner demographics -- aging founders seeking liquidity increases supply of agencies for sale.; API-driven accounting -- standard integrations with QuickBooks/Xero/Stripe enable automated valuation signals.; Marketplace consolidation -- buyers prefer recurring-revenue targets, increasing demand for agency assets..
Key competitors include Acquire.com (formerly MicroAcquire), FE International, Flippa, Equidam, Accountants / Brokers / Spreadsheets (adjacent workaround).