Executive Summary

Local SMBs in Nigeria and Morocco face rising ad costs and fragmented customer touchpoints, with WhatsApp as the dominant channel but no easy way to scale personalized outreach; roughly 3 million businesses lack affordable, automated tools to capture and convert leads. This results in wasted spend, manual follow-ups, and missed repeat-customer opportunities for merchants with small marketing budgets. Build a $300 ACV SaaS that bundles WhatsApp Business API automation, email campaigns, AI-generated local-language copy, lead capture, and a lightweight CRM to score and route replies; prioritize one-click templates, analytics, and onboarding for non-technical users. The core product should deliver lead-to-conversion journeys with measurable CAC and LTV improvements in days, not months. The market looks attractive now — an estimated $900M TAM (3M SMBs × $300) and a clear trend of shifting spend from paid ads to owned messaging channels, amplified by mobile-first behaviors. AI-driven personalization further reduces content costs and improves conversion, raising the odds of rapid adoption. You can stand out by optimizing for local languages and payment/fulfillment workflows, offering plug-and-play lead sources, and demonstrating quick ROI for micro-SMBs rather than selling enterprise features. Key challenges are WhatsApp API limitations, data/privacy compliance, and SMB activation; overcome these with local partnerships, ultra-simple UX, and fast case studies showing CAC reductions.

Market Opportunity

Increase local SMB sales by automating WhatsApp & email outreach + leads targets a $900M = 3M SMBs in Nigeria+Morocco × $300 ACV (annualized basic marketing stack) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY digital marketing adoption and mobile commerce growth in Sub-Saharan and North Africa (sources: GSMA, World Bank indicators on mobile internet and SME digitization).

Key trends driving demand: Mobile-first messaging dominance — WhatsApp is the primary customer touchpoint in these countries, creating high ROI for messaging-first acquisition.; AI-enabled personalization — LLMs and automation reduce time to create local-language, context-aware outreach that increases conversion.; Shift from ad spend to owned channels — SMBs seek cheaper, repeatable channels (email + messaging) as paid ad costs rise and ROI declines..

Key competitors include WATI, Twilio (WhatsApp API), Mailchimp.

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Increase local SMB sales by automating WhatsApp & email outreach + leads

Executive Summary

Market Validation

Market Opportunity

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