Executive Summary

Many pubs and small hospitality venues suffer from low weekday footfall and inefficient, expensive acquisition channels—owners wrestle with thin margins, variable labor needs, and rising ad costs that deliver poor ROI. This affects roughly 2 million venues globally, especially independents that lack sophisticated CRM or loyalty systems. You could build a Telegram-based CRM and loyalty bot that lets patrons opt in via QR codes, receive targeted weekday offers, book tables, and earn simple rewards, while giving owners easy segmentation, campaign scheduling, and POS/EPOS integration. Prioritize one-click QR onboarding, templated campaigns, automated triggers and per-venue analytics so pubs can see immediate lift without heavy setup. Market timing is favorable: an addressable market of about $6.0B (2M venues × ~$3K ACV) aligns with trends—messaging now outpaces email for quick updates, QR adoption is mainstream, and privacy-driven ad-cost pressure is pushing SMBs toward owned channels like messaging and SMS. That creates a low-friction acquisition channel with predictable recurring revenue if you can demonstrate measurable weekday revenue uplift. You can differentiate by leaning into Telegram’s low-friction onboarding and near-zero per-message cost, tight POS integrations, and pub-specific workflows (shift offers, happy hours, event promos) at an SMB-friendly price point (~$1–3K ACV), but be upfront that merchant onboarding, retention hooks, and competition from SMS/loyalty incumbents are real challenges. If pilots show a consistent 10–20% weekday uplift in covers, the unit economics look compelling to scale; if not, acquisition and churn will limit viability.

Market Opportunity

Increase pub weekday footfall using a Telegram-based CRM/loyalty bot targets a $6.0B = 2M hospitality venues × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — hospitality guest-experience and local marketing software is growing as venues invest in retention and owned channels (source: Statista/NPD industry summaries).

Key trends driving demand: Messaging adoption — more consumers use messengers than email for quick updates, creating a direct channel for local offers.; Privacy and ad-cost pressure — rising ad costs and privacy changes push SMBs to invest in owned channels like messaging and SMS.; QR-code revival — post-pandemic QR usage for menus and opt-ins is mainstream, lowering friction for messenger-based onboarding.; AI-driven personalization — inexpensive AI models let small vendors personalize offers and segment guests without large data teams..

Key competitors include SevenRooms, ManyChat, Punchh.

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Increase pub weekday footfall using a Telegram-based CRM/loyalty bot

Executive Summary

Market Validation

Market Opportunity

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