Indie apps fail at auth; provide plug-and-play Supabase/Lovable auth patterns

Indie apps fail at auth; provide plug-and-play Supabase/Lovable auth patterns targets a $2.4B = 800K developer teams × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — identity and access management market CAGR around 10-14% (MarketsandMarkets / industry reports 2022-2024).

Key trends driving demand: Trend — modern backend stacks (Supabase, Vercel, Neon) and no-backend approaches are increasing the population of indie builders who need simple, secure auth.; Trend — passwordless and magic-link authentication adoption is accelerating, creating demand for secure, tested implementations and migrations.; Trend — API-first and headless architectures drive demand for SDKs and reference implementations that plug directly into managed infra.; Trend — increased regulatory scrutiny and consumer expectations for security raise the cost of having broken auth in production, making reliability a monetizable feature..