Inline text transformation to replace copy-paste interruptions

Inline text transformation to replace copy-paste interruptions targets a $1.2B = 30M developers and power users × $40 ACV total addressable market with medium saturation and a year-over-year growth rate of 7% YoY growth in productivity and developer tooling market (Statista/industry estimates 2024).

Key trends driving demand: Micro-utilities adoption — users increasingly value tiny, single-purpose tools that save minutes each day, creating demand for focused utilities that integrate into workflows.; Developer-first tooling — developers prefer tools that integrate into terminals, IDEs, and keyboard-driven flows, enabling low-friction adoption.; Privacy and on-device processing — after privacy concerns with clouded clipboard managers, tools that process transforms locally have a competitive advantage.; Extension marketplaces — users are accustomed to discoverable plugin ecosystems (VS Code, Raycast) which can boost distribution when supported..