Executive Summary

Developers, SREs and security teams struggle to enrich IPs in real time for observability, incident triage and fraud detection: lookups are often slow or rate-limited, threat/geo datasets are inconsistent, and privacy or residency requirements complicate use in regulated environments. This problem is acute at scale—there are roughly 3 million potential developer and security team buyers—and teams need predictable, low-latency enrichment integrated directly into CI/CD, logging pipelines and incident workflows. A practical product would be API-first and self-serve with a generous free tier, SDKs for major languages, edge POPs for sub-50ms lookups, streaming/bulk enrichment endpoints, and regional hosting or on-prem options to address data residency. Combine that with developer-focused billing (targeting ~$200 ACV for light users with usage-based tiers for higher volume), clear data processing policies, and turnkey integrations for SIEMs and observability platforms to minimize friction to adoption. The market is reasonably attractive now: the $600M estimated opportunity (3M teams × $200 ACV), ongoing cloud adoption, and a preference for usage-led tools give this idea momentum—market score 85/100 and revenue potential 82/100 reflect that. Competitive challenges are real (medium competition, ongoing data licensing and update costs, and compliance burdens), so success will hinge on operational excellence in data quality, fast global performance, and a developer-centric go-to-market rather than on product hype. If you can fund the initial data sourcing and edge infrastructure and commit to a frictionless developer experience plus regional controls, this is worth pursuing; if you cannot meet those operational and compliance requirements, the tailwinds may not be enough.

Market Opportunity

Instant IP intelligence lookup for developers and ops targets a $600M = 3M potential developer/security teams × $200 ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY (IP intelligence and security enrichment market CAGR estimate; source: industry reports and adjacent cybersecurity API growth estimates).

Key trends driving demand: Increased cloud adoption and distributed infrastructure drives demand for real-time IP enrichment to improve observability and fraud detection.; Developers prefer self-serve, API-first products with generous free tiers, creating opportunities to capture long-term usage-led customers.; Privacy and data residency concerns push customers to prefer vendors that offer regional controls and clear data processing policies.; Growth of SIEM, observability and fraud platforms increases demand for enrichment partners and integrations..

Key competitors include IPinfo, MaxMind (GeoIP2 / GeoLite), ipstack / apilayer.

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Instant IP intelligence lookup for developers and ops

Executive Summary

Market Validation

Market Opportunity

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