Executive Summary

Developers and security teams at roughly 20 million online businesses routinely need instant, reliable IP intelligence—geolocation, ISP, timezone and ASN—to power fraud detection, personalization, rate limiting and compliance, yet they frequently encounter slow, hard-to-integrate APIs, inconsistent accuracy and opaque pricing. That friction hits small dev teams who want self-serve tooling and security teams that require low-latency enrichments in real time. You could build a developer-first instant IP lookup service: a sub-50ms median lookup REST API with SDKs and CLI, a compact single-response payload (geo, ISP, timezone, ASN, light risk signals) and an optional downloadable dataset for edge or privacy-preserving use. Positioning would include a generous free tier, clear $120 ACV mid-market plan and turnkey integrations with common observability and security stacks to create low-friction adoption. The market is timely and sizable—about $2.4B total addressable market (20M × $120 ACV), with a Market Score of 85/100 and Revenue Potential 82/100—driven by developer-first acquisition dynamics, rising fraud and bot activity, and growing demand for privacy/edge processing. Those trends mean predictable demand for fast, accurate IP signals and viable channels to acquire customers organically. To stand out, prioritize developer experience (instant onboarding, predictable latency), transparent data quality and provenance, and a privacy mode that lets customers run lookups offline or with minimal enrichment. Be honest about challenges: competition is medium with incumbents who already have broad coverage, and reaching parity on dataset accuracy and global coverage will require sustained investment and time to build trust.

Market Opportunity

Instant IP lookups for devs and security teams — geolocation, ISP, timezone targets a $2.4B = 20M online businesses and developer teams × $120 ACV for IP intelligence and lookup services total addressable market with medium saturation and a year-over-year growth rate of ~10% YoY — based on fraud detection, geolocation services and IP intelligence market growth estimates from industry reports.

Key trends driving demand: Developer-first tooling — Developers prefer instant, self-serve tools and APIs, creating low-friction acquisition funnels.; Increased fraud and bot activity — Rising fraud motivates companies to adopt IP intelligence for risk signals, creating sustained demand.; Privacy and edge processing — Demand for offline or privacy-preserving geolocation pushes interest in lightweight downloadable datasets and selective enrichment.; API consolidation — Firms prefer API-first providers that can be integrated into CI/CD, observability and incident response tooling..

Key competitors include MaxMind / GeoIP, ipinfo.io, ipstack (apilayer), ip-api.com.

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Instant IP lookups for devs and security teams — geolocation, ISP, timezone

Executive Summary

Market Validation

Market Opportunity

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