Executive Summary

Small industrial and utility sites — an estimated 800,000 locations globally — are underserved by high-end SCADA because enterprise-grade installations cost roughly $12,000 ACV per site and require skilled integrators, so many solar sites, small water districts, remote pump stations and OEM machine installs still rely on manual checks, ad hoc cloud tools, or no telemetry at all. The result is missed faults, slow response times, and frustrated operations teams with limited OT staff. The product would be a zero-install cloud HMI and telemetry service: a secure, lightweight edge gateway that auto-provisions to a cloud-hosted HMI, uses ML to discover devices and map tags, provides historian, alarms, simple control logic and REST APIs, and exposes role-based UIs that are live without on-prem software. Target pricing would aim well below enterprise SCADA (think low hundreds to low thousands USD per site per year or modular usage pricing) while acknowledging the engineering work to guarantee OT security, low-latency I/O and regional compliance. This market is attractive now because of two converging forces: the proliferation of distributed energy and water assets that create many small, remote monitoring points, and the maturation of edge/cloud gateways plus AI-assisted integration that materially reduce time and cost to deploy. With an addressable market around $9.6B (800k sites × $12k ACV) and internal assessments giving a market score of 90/100 and revenue potential 88/100, the timing is favorable though execution matters. To stand out you must deliver demonstrable speed-to-deploy, significantly lower TCO, robust security and ML-driven auto-HMI capabilities, and sell through installers and OEM channels; the main challenges are medium competition from incumbent vendors and local integrators, the need to validate reliability and certifications, and the go-to-market complexity of many small accounts.

Market Opportunity

Instant SCADA for small sites — zero-install cloud HMI & telemetry (50–100 chars) targets a $9.6B = 800k industrial & utility sites x $12K ACV (enterprise-grade SCADA & industrial monitoring software) total addressable market with medium saturation and a year-over-year growth rate of 8% CAGR global SCADA/industrial monitoring software.

Key trends driving demand: Distributed energy & distributed water assets -- proliferation of small, remote sites needing cheap monitoring; Edge/cloud convergence -- lightweight gateways enable low-latency control and cloud-hosted UIs without heavy on-prem installs; AI-assisted integration -- ML can auto-classify devices, map tags and generate HMIs, reducing skilled labor need; Open-source & commoditized protocols -- MQTT/OPC-UA adoption lowers vendor lock-in and speeds new entrants.

Key competitors include Inductive Automation (Ignition), ThingsBoard, ScadaBR / OpenSCADA (community projects), Siemens (SIMATIC WinCC / MindSphere), DIY stack: Grafana + InfluxDB + Node-RED.

Sign in to access

Instant SCADA for small sites — zero-install cloud HMI & telemetry (50–100 chars)

Executive Summary

Market Validation

Market Opportunity

More in B2B Software

Small-business grant discovery — centralized database + automated alerts

Streamline dealership ops — centralize inventory, leads, docs & payments

Early-traction trap: convert one-off signups into repeat video-contract users

Manual quoting & installs — AI visual quoting + field workflow automation

Outdated workflows: autonomous AI agents orchestrating ops & data (pain → AI OS)

Map processes first — prevent automating broken manual workflows