Executive Summary

Outbound sales teams, SDRs, and revenue ops at SMBs and mid-market companies spend weeks building prospect lists or pay for enrichment that returns stale, noisy records — a problem affecting an addressable base of roughly 2 million target businesses. With a market sized at $6.0B (2M targets × $3K ACV), a Market Score of 90/100 and Revenue Potential 88/100, buyers will pay for faster, more accurate lead discovery but current vendors often miss on freshness, intent signals, and seamless integration. You could build an API-first platform that instantly compiles targeted B2B lead lists from public signals — job postings, press mentions, funding events, technology footprints and social indicators — applying modern NLU and entity resolution to infer intent and score prospects in near real time. The product would combine a developer-friendly API, a self-serve UI for complex predicates, bi-directional CRM and outreach integrations, per-list or subscription pricing, and built-in verification/deliverability checks to reduce false positives. Differentiation should prioritize signal freshness and provenance, measurable intent accuracy, predictable pricing, and enterprise-grade integration rather than trying to out-generalize incumbent data vendors. This market is attractive now because outbound automation is mainstream and recent AI advances make reliable extraction and intent inference from public data practical, but competition is high and data licensing plus signal noise are meaningful cost and engineering hurdles. To win you must demonstrate clear conversion lift in focused pilots, invest in noise reduction and compliance (GDPR/CCPA), and start with one or two verticals to build trust and integration templates before scaling — a high-opportunity, high-effort business that rewards precision and operational rigor rather than quick arbitrage.

Market Opportunity

Instantly build targeted B2B lead lists from public data and signals targets a $6.0B = 2M target businesses × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 12% YoY growth in B2B sales intelligence and data services (industry analyst mix of Forrester/Gartner trend synthesis).

Key trends driving demand: Trend — Sales and marketing teams increasingly favor outbound automation and data-driven prospecting, creating demand for instant list generation.; Trend — AI and improved natural language understanding allow accurate entity extraction and intent inference from public signals, enabling near-real-time lead discovery.; Trend — Companies prefer API-first, composable stacks so enrichment and list generation must integrate seamlessly with CRMs and outreach tools.; Trend — Privacy and deliverability concerns push buyers toward vendors that provide validation, compliance controls, and opt-in signals..

Key competitors include ZoomInfo, Apollo.io, Clearbit, Lusha.

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Instantly build targeted B2B lead lists from public data and signals

Executive Summary

Market Validation

Market Opportunity

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