Executive Summary

Many sales teams and SMBs waste hours and dollars stitching together public data, intent signals, and manual outreach lists; this problem is acute for roughly 1,000,000 sales teams that could each spend $6,000/year on lead-gen and sales-intelligence tools, yet still rely on slow, error-prone processes that produce low-quality contact lists and poor deliverability. Head of sales or small-team founders at companies of 5–200 people face the hardest trade-offs: limited budget for expensive platforms, and limited time to wait days for curated lists when campaigns need to move fast. You could build a product that creates fully targeted outbound lead lists in minutes by combining public web data, real-time intent signals (search, content consumption, job postings), and LLM-based entity extraction and enrichment, with automated validation and one-click export into CRMs and sequence tools. The core UX is instant list generation by query or persona, accuracy scoring, and direct push to Salesforce/HubSpot/Outreach, priced as a subscription plus per-list credits to align with SMB budgets. This market is attractive now because the TAM is already estimated at $6.0B (1,000,000 buyers × $6,000 ACV) and three secular trends favor a new entrant: AI-driven enrichment lowers per-contact cost and latency; SMBs are shifting budget toward outbound as inbound becomes less reliable; and buyers increasingly demand integration-first workflows that eliminate manual CSV juggling. Those trends lower customer acquisition friction and increase willingness to pay for time-to-value measured in minutes rather than days. To stand out you must deliver materially better precision and freshness than incumbent databases, seamless CRM/sequence integration, and transparent accuracy metrics—strengths enabled by modern LLMs and streaming intent sources but challenged by data quality, compliance (GDPR/CCPA), and the need to maintain affordable API and validation costs. A pragmatic go-to-market is vertical-first targeting (e.g., niche SaaS or professional services) to prove ROI and then expand; success depends on proving sustained contact accuracy and measurable lift in outbound conversion rates.

Market Opportunity

Instantly create targeted outbound lead lists from public data and intent signals targets a $6.0B = 1,000,000 sales teams/businesses × $6,000 ACV for lead-gen & sales-intelligence software total addressable market with medium saturation and a year-over-year growth rate of 12% YoY growth estimate for sales intelligence and lead generation tools (source: Grand View Research and industry reports, 2022-2024).

Key trends driving demand: AI-driven enrichment — LLMs and entity extraction make it possible to enrich and validate contacts faster and cheaper, enabling instant list creation.; Shift to outbound automation — SMBs are increasingly allocating budget to outbound tools because inbound reliability has declined and paid channels are more expensive.; Integration-first workflows — Sales teams prefer tools that push verified leads directly into CRMs and sequences, creating demand for one-click exports.; Privacy and consent awareness — Vendors focusing on privacy-safe enrichment and transparent opt-out/consent workflows gain trust with buyers..

Key competitors include Apollo.io, Hunter.io, ZoomInfo.

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Instantly create targeted outbound lead lists from public data and intent signals

Executive Summary

Market Validation

Market Opportunity

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