Market Opportunity
Keep live F1 timing & telemetry visible in the macOS menu bar targets a $1.2B = 10M dedicated motorsport/F1 prosumer users × $120 ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY — F1 viewership and digital engagement have grown year-over-year driven by streaming and social highlights (source: Liberty Media/F1 digital reports 2022–2023).
Key trends driving demand: Streaming & second-screen behavior — more viewers use a second device for supplementary race data which creates demand for compact, always-on timing tools.; API availability and telemetry access — third-party telemetry APIs are maturing, letting small teams build reliable live products without proprietary sensors.; Prosumers & creator monetization — streamers and content creators demand low-footprint overlays and tools to narrate sessions, creating a paying niche.; macOS native UX popularity — an active macOS app ecosystem favors focused menu-bar utilities that solve small but persistent pain points..
Key competitors include Formula 1 (F1 TV & Live Timing), Motorsport.com / Motorsport Stats (Live Timing), Third-party menu-bar / timing plugins (community tools).