Keep live streams online 24/7 with automated cloud failover and content fallback

Keep live streams online 24/7 with automated cloud failover and content fallback targets a $2.4B = 4M live-capable channels × $600 ACV (annual subscription for failover & continuity services) total addressable market with medium saturation and a year-over-year growth rate of 15% YoY — based on live streaming, creator economy, and cloud media services growth (industry reports: Grand View Research / MarketsandMarkets projections).

Key trends driving demand: Short-form video dominance — platforms prioritize short clips, creating demand for automated short-loop playlists as fallback content.; Creator monetization and brand presence — creators increasingly view continuous presence as critical to discovery and revenue, increasing willingness to pay for reliability.; Cloud-first media processing — cheaper cloud encoding and CDNs make automated failover and multi-destination streaming cost-effective for SMBs.; API-rich streaming platforms — mature APIs from major platforms simplify automations, allowing real-time detection and recovery actions..