Keep multi-channel outreach organized and follow-ups automated

Keep multi-channel outreach organized and follow-ups automated targets a $6.0B = 2M businesses × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 12% YoY — sales engagement and conversational AI features are driving growth (industry estimates from vendor reports and analyst commentary).

Key trends driving demand: Multi-channel selling — buyers increasingly communicate via social DMs and public platforms, creating demand for tools that unify conversations.; AI-assisted outreach — generative models make drafting, summarization and sequencing cheaper and faster, enabling smarter follow-ups and templates.; Shift to lightweight workflows — many SMBs prefer inbox-style, quick-to-adopt tools rather than full CRM implementations, creating space for niche players.; Privacy and platform policy changes — platforms are tightening API rules which favors tools that emphasize compliant data capture and user permission flows..