Executive Summary

ICP: small to midmarket product teams that currently track projects in spreadsheets and repeatedly revert to them. Pain: tool mismatch causes shadow spreadsheets and duplication. Outcome: single-sheet canonical rows with Kanban, Gantt, Calendar views. Evidence from the source: the Reddit post reports repeated tool migrations failing and teams reverting to spreadsheets within six months, indicating persistent unmet need. Market/context shifts: growth of remote and asynchronous teams increased reliance on lightweight shared artifacts like sheets, making spreadsheet-first UX attractive. Technological enablers: modern web apps can present multiple synchronized views of a single data model cheaply, so building synchronized grid, kanban, and gantt with near-zero friction is feasible now. Cost pressure: SMB budgets are tighter post-2022, so teams prefer lower-friction migrations that reduce rework, which creates a pricing window for a simpler, spreadsheet-aligned product. Wedge: target teams that start in spreadsheets and resist full migrations. Target segment: SMB and midmarket cross-functional teams with 3-30 knowledge workers that currently use Google Sheets or Excel as canonical project trackers. Workflow entry point: allow teams to import or start in a sheet-like grid, then expose Kanban, Gantt, and Calendar as alternate synchronized views of the same rows. Why incumbents leave room: major PM tools force schema-first workflows or separate objects per view, causing re-entry and shadow sheets; the Reddit source explicitly says teams revert back to spreadsheets within about six months, showing a switching trigger for a spreadsheet-first product. Assumption and uncertainty: assumes 20-30% of SMB teams prefer direct row editing over card- or task-first metaphors; this should be validated in 50 interviews within 90 days.

Market Opportunity

Keep the spreadsheet, add PM views - spreadsheet-first project tool targets a $12.0B = 8M knowledge-work teams x $1500 ACV. Assumptions: 8M teams worldwide are potential buyers (SMB + midmarket teams that use PM tooling); ACV of $1500 assumes a 5-seat team at $25/user/month. Uncertainty: medium, depends on seat counts and willingness to pay. total addressable market with medium saturation and a year-over-year growth rate of 10-18% - comparable to project management and collaboration SaaS growth rates; growth depends on remote team adoption and SMB SaaS spending..

Key trends driving demand: spreadsheet-as-database -- more teams treating sheets as canonical sources of truth, creating demand for apps that preserve that artifact.; fragmentation of PM tools -- proliferation of specialized views (kanban, gantt, calendar) increases the cost of switching because teams lose their sheet workflows.; low-code / composable UX -- modern web tech and embeddable grids make synchronized multi-view experiences feasible for small teams without heavy engineering..

Key competitors include Google Sheets / Microsoft Excel (status quo), Airtable, Smartsheet, Asana / Trello / Monday.com / ClickUp, Coda / Notion.

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Keep the spreadsheet, add PM views - spreadsheet-first project tool

Executive Summary

Market Validation

Market Opportunity

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