Executive Summary

Small and medium businesses — roughly 50 million worldwide are estimated to use messaging apps for sales — routinely lose leads and visibility because conversations live in WhatsApp, spreadsheets, and the heads of reps rather than in a sales workflow. The result is slow response times, missed follow-ups, and conversion rates that are often low single digits; the pain is greatest for local retail, services, and B2B SMBs that depend on chat-first inquiry flows and lack engineering resources. You could build a conversational sales system that ingests WhatsApp and other chat streams, normalizes contacts into a lightweight CRM, extracts intent and contact data with ML, automates triage and follow-up sequences, and syncs bi-directionally with Sheets and popular CRMs. The product would emphasize a “Sheets-first” onboarding path for non-technical users, low-code automation for common sales plays, built-in analytics, and smooth human-in-the-loop escalation for edge cases. This is an attractive moment: conversational commerce adoption is rising, WhatsApp Business API access and channel providers are more accessible, and LLM/NLP advances materially improve intent extraction and multilingual support. At a rough TAM of $6.0B (50M SMBs × $120 ACV) and high market/revenue scores (92/100 and 88/100), the economics look viable if you can hit penetration and keep CACs reasonable. To stand out, focus on product simplicity for spreadsheet-first teams, robust privacy/compliance for messaging data, and best-in-class multilingual intent models paired with predictable human escalation paths; distribution through WhatsApp BSPs, payment/commerce platforms, and channel partners will be critical. Strengths include a clear monetizable SMB base and a technically feasible integration surface, while challenges include WhatsApp API limits, fragmented regional workflows, and the cost of acquiring many small customers — all factors to validate early with a tight pilot program.

Market Opportunity

Leads lost in WhatsApp + Sheets? Conversational sales system targets a $6.0B = 50M SMBs using messaging for sales x $120 ACV total addressable market with medium saturation and a year-over-year growth rate of 15-25% — driven by SMB SaaS adoption and conversational commerce growth.

Key trends driving demand: Conversational commerce -- buyers increasingly prefer chat-first purchases over web forms, increasing demand for chat-native sales workflows.; API access expansion -- WhatsApp Business API and easier channel providers make integrations feasible for startups.; LLM/NLP improvements -- better intent extraction and multilingual support enable automation of messy chat data.; Shift to SaaS for SMBs -- cloud tools adoption rising in emerging markets via affordable mobile-first subscriptions..

Key competitors include WATI, Zoko, WhatsApp Business API (via Twilio, MessageBird, etc.), HubSpot CRM (and Sales Hub), Manual workarounds (Google Sheets + WhatsApp + notebooks).

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Leads lost in WhatsApp + Sheets? Conversational sales system

Executive Summary

Market Validation

Market Opportunity

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