Executive Summary

Independent pet sitters and small agencies often lose 15–30% of booking revenue to marketplaces and lead services, leaving them with unpredictable cash flow and weak direct customer relationships. This fee drag and lack of professional business tools are daily pain points for thousands of providers. Build a subscription SaaS that gives sitters a white‑label mobile booking app plus an admin backend for payments, scheduling, client screening, reviews, and insurance verification so providers can retain 100% of booking revenue while paying a predictable monthly fee. Include consumer-facing trust signals and marketplace‑style UX so pet owners get the slick, secure experience they expect from incumbents. The addressable market is roughly $7.0B (70M pet‑owning households × $100 annual sitting/boarding spend) and is growing as ownership and spend per household rise, creating tailwinds for services and tools. Gig‑fee fatigue among providers increases willingness to trade a subscription for higher take‑home pay, which supports attractive LTV if acquisition and churn are managed. Competitive edge will come from clear economics for sitters (keep 100% of bookings), product parity with marketplace UX, and a go‑to‑market focused on local niches or partnerships with vet clinics and shelters to solve the cold‑start problem. That said, competition is high — expect customer acquisition cost pressure and the need for strong trust/insurance features and localized liquidity to prove unit economics before scaling.

Market Opportunity

Let pet sitters keep 100% of booking revenue via subscription software targets a $7.0B = 70M pet-owning households × $100 annual spend on pet sitting/boarding total addressable market with high saturation and a year-over-year growth rate of Approximately 5% annual growth in pet services spend (source: American Pet Products Association trends and industry reports).

Key trends driving demand: Pet ownership is rising and owners are spending more on services — this increases demand for reliable sitters and the tools they use.; Gig-worker and platform-fee fatigue is growing, creating willingness among service providers to pay predictable subscriptions to keep more revenue.; Consumers expect smooth mobile booking and trust signals (reviews, verified history), enabling niche platforms that match marketplace UX to compete.; Small business tools delivered as affordable SaaS are increasingly accepted by individual service providers who want autonomy and predictable costs..

Key competitors include Rover, Wag!, Care.com (pet services section), Independent sitter apps / local software (examples: PetSitter.com, local CRMs).

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Let pet sitters keep 100% of booking revenue via subscription software

Executive Summary

Market Validation

Market Opportunity

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