Executive Summary

Independent pet sitters and small boutique providers are squeezed by commission-heavy marketplaces and unpredictable demand—many platforms take 20–40% per booking and keep customer relationships, which erodes margins and repeat business. Pet owners, meanwhile, prefer verified local sitters and lower-fee direct bookings, leaving sitters caught between churn and lost lifetime value. You could build a B2B SaaS that lets sitters keep 100% of booking fees while subscribing to a suite of tools (scheduling, payments, CRM, verification and booking widgets) that publish direct-booking listings to pet owners. The product would monetize via monthly subscriptions and optional add-ons (insurance, background checks, white-label widgets) rather than per-booking take-rates. This targets an $8.4B addressable market (20M pet owners spending ~$420/year on paid pet care) at a moment when sitters want predictable revenue and control over customer relationships, and owners are shifting toward trust-first local providers. Competition is medium but trends favor subscription-first, direct-booking models and platforms that help suppliers retain margin. The competitive edge is alignment—charging a predictable subscription rather than commissions—plus strong verification and local reputation features, integrated payments, and partnerships (insurance, background checks) to reduce friction for owners. Key challenges are unit economics and supply-side density: you’ll need cost-effective local onboarding and marketing to achieve attractive lifetime value per sitter and justify subscription pricing.

Market Opportunity

Let pet sitters keep full booking income while you sell tools via subscription targets a $8.4B = 20M pet owners using paid pet-care services × $420 average annual spend on pet-care services total addressable market with medium saturation and a year-over-year growth rate of 10% YoY — derived from historical growth in pet services and increased spending on pet care (APPA and industry reports estimate low double-digit growth in services segment).

Key trends driving demand: Subscription and direct-booking preference — pet sitters and boutique providers are increasingly looking for predictable revenue models and ways to own customer relationships, creating demand for subscription tools.; Shift from commission marketplaces to direct relationships — rising dissatisfaction with high take-rates is motivating sitters to seek alternatives that preserve margins.; Local, trust-first services win — owners prefer verified, locally recommended sitters for higher-value bookings, creating an opening for platforms that emphasize verification and reputation.; Improved small-business SaaS tooling — low-cost scheduling, payments, and background checks are easier to integrate, lowering the barrier for non-marketplace models to provide full-stack value..

Key competitors include Rover, Wag! (or similar app), Thumbtack / Care.com (adjacent marketplaces).

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Let pet sitters keep full booking income while you sell tools via subscription

Executive Summary

Market Validation

Market Opportunity

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