Executive Summary

Local service SMBs — think independent gyms, salons, plumbers — struggle to turn one-off customers into reliably measurable referrals and prefer marketing they pay only for when it delivers a new customer. Today many rely on manual punch-cards, coupon sheets, or expensive middlemen with vague attribution, which leaves merchants paying for awareness rather than acquisition and yields poor ROI for tight-margin local businesses. You could build a referral-perks platform that issues QR-tracked, time-limited offers redeemable via mobile wallets or POS-linked QR scans, with referrals attributed at redemption and merchants billed on a performance basis (pay-per-acquisition plus a modest SaaS fee). Core features would include one-tap QR creation, merchant-owned first-party attribution data, simple POS/receipt integrations, fraud detection, and dashboards that surface lifetime value of referred customers. The market is attractive now: there are roughly 3M local service SMBs and an estimated $9.0B addressable spend (3M x $3K ACV), and broader trends—contactless QR redemption, preference for performance-based spend, and the first-party data renaissance—raise the odds of merchant adoption. With a Market Score of 95/100 and Revenue Potential 88/100, timing and unit economics look promising but depend on execution. To stand out you’ll need low-friction onboarding, an emphasis on merchant-owned attribution, and integrations into POS and mobile wallets to minimize redemption friction and fraud; competition is medium, so product simplicity and strong unit economics are key. The honest challenges are customer acquisition cost versus LTV, integration complexity across diverse POS systems, and building enough referral volume to drive network effects, but if you can keep CAC low and deliver predictable, attributable new-customer acquisition, the business can scale into the $9B opportunity.

Market Opportunity

Local business referral perks platform using QR-tracked offers targets a $9.0B = 3M local service SMBs x $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 15%.

Key trends driving demand: Contactless redemption -- QR codes and mobile wallets make in-store offer fulfillment seamless, lowering friction for trial offers.; Performance-based local marketing -- merchants prefer pay-for-result (referral/per-acquisition) vs. flat advertising spend.; First-party data renaissance -- privacy changes increase the value of direct attribution and merchant-owned referral signals.; Platformization of SMB tools -- small businesses increasingly adopt SaaS stacks for bookings, POS, and loyalty, enabling integrations..

Key competitors include TapMango, Square / Block — Square Loyalty & Marketing, Mindbody, Referral Rock, Voucherify (promotion & coupon engine).

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Local business referral perks platform using QR-tracked offers

Executive Summary

Market Validation

Market Opportunity

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