Executive Summary

Local event discovery is highly fragmented: consumers, independent venues, promoters, and local advertisers all struggle with duplicate, stale, or inaccessible calendars across bars, community centers, and small theaters. That friction affects real behavior — there are roughly 1.6 billion annual event attendees whose spend is diluted by poor discovery and low conversion rates for local ticketing and ads. A viable product is an automated aggregation and listings platform that crawls venue sites, APIs, PDFs and social feeds, uses AI parsers to normalize event data into a hyperlocal, mobile-first feed, and provides embeddable widgets, two-way calendar sync, and venue management tools. Monetization would mix CPC/CPA ticket referrals, local ad inventory, and paid subscriptions or SaaS features for venues (analytics, prioritized placement, and distribution). This market is attractive now because the addressable digital spend is roughly $40.0B (1.6B attendees x $25 average), venue digitization is accelerating, and LLMs plus structured parsers materially reduce the cost of turning unstructured calendars into usable listings — reflected in a market score of 92/100 and revenue potential of 84/100. Competition is medium; to stand out you must deliver demonstrably superior coverage and freshness in targeted metros, build partnerships with ticketing platforms and venue groups, and adopt a clear legal and privacy posture to limit scraping risk. Be realistic about challenges: fragmented data formats, sales costs to onboard venues, and the need to prove measurable lift for partners — these require disciplined focus on a few dense markets, tight product-market fit testing, and relentless data quality engineering.

Market Opportunity

Local event discovery pain — automated venue event aggregation & listings targets a $40.0B = 1.6B annual event attendees x $25 avg digital spend (ticketing, discovery, local ads) total addressable market with medium saturation and a year-over-year growth rate of 8-12% — continued digitization of events, local experiences, and ad monetization.

Key trends driving demand: Local discovery -- users favor mobile, hyperlocal experiences and expect consolidated listings; Venue digitization -- more venues expose online calendars or ticketing APIs, enabling automation; AI-enabled extraction -- LLMs & parsers make turning unstructured calendars/PDFs into structured events fast; Experience economy growth -- consumers spend more on local live experiences and discovery channels; Platform consolidation -- major players aggregate events but miss smaller venues and niche scenes.

Key competitors include Eventbrite, Facebook / Meta Events, Skiddle, Google Events (Knowledge Graph / Search & Maps).

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Local event discovery pain — automated venue event aggregation & listings

Executive Summary

Market Validation

Market Opportunity

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