Local Kannada influencer discovery + campaign management for brands

Local Kannada influencer discovery + campaign management for brands targets a $2.5B = 500,000 Indian brands x $5,000 annual influencer & campaign spend total addressable market with medium saturation and a year-over-year growth rate of 18% estimated annual growth for influencer & creator marketing in India.

Key trends driving demand: Regional-language content -- Kannada consumption on short-form video is growing faster than national average, creating strong local engagement for brands.; Creator economy expansion -- More creators monetize locally, increasing supply and specialized niche audiences for targeted campaigns.; AI-enabled discovery & matching -- ML/NLP now supports automated creator scoring and Kannada-language semantic matching, reducing manual scouting time.; Performance-driven influencer spend -- Brands demand measurable ROI, favoring agencies that provide tracking and attribution..